Shanson TV
media kit 2023
2
About TV Channel
The Shanson TV channel has been a leading satellite and cable
music channel in the Russian Federation for over 16 years.
It is highly popular among all Russian-speaking residents
around the world.
Shanson TV is a good friend to millions of fans
of the musical style that we call chanson.
Only on Shanson TV there’s a «genre song» in all its diversity.
All traditional song genres and their performers:
bard songs, classical and modern urban romance,
convict and folk songs, Russian jazz,
rock music lyrics, songs from popular movies,
Soviet and Russian pop music.
Fifteen percent of airtime you enjoy the best chanson
from all over the world, from America to Japan…
3ё
Shanson TV International
A version of Shanson TV without advertising «Shanson TV Int» is available
for foreign partners. There are various ways to deliver the channel signal:
communications satellite
(check the list of satellites on page 5)
landline communications and Internet
(using SET, HLS, Zixi, ProfiTVLive technologies)
4
Broadcasting Scheme
«SHANSON TV» is also in the basic packages of leading satellite
operators: Tricolor TV, Continent TV, Orion-Express, MTS
«SHANSON TV» in the basic packages of the largest digital TV operators: Beeline, Rostelecom,
Tattelecom, Bashinformsvyaz, Hot (Israel), YES (Israel), Beta (Republic of Belarus), Radiostar
(Moldova), Content Media (Moldova), Hybrid Solutions (Armenia), Amedia (Armenia), CNA
Georgia (Georgia), Kartina TV (Germany), Altice (USA), MAX (Estonia), Alma TV (Kazakhstan),
Казахтелеком (Kazakhstan), Beltelecom (Belarus), «Минские телевизионные
информационные сети» (Minsk television information networks, Belarus), СООО «Космос ТВ»
(Cosmos TV, Belarus) УП «A1» (Unitary Service Enterprise «A1», Belarus)
«Аксиома Сервис» (Axioma Service, Belarus)
Lubov
USPENSKAYA
Alexander
ROZENBAUM
Vyacheslav
DOBRYNIN
Mikhail
SHUFUTINSKY
Stas
MIKHAYLOV
Irina
KRUG
8
«CHANSON»
translated from French
means «song»
Vika
TSYGANOVA
Alexander
NOVIKOV
Katerina
GOLITSYNA
Anatoly POLOTNO
& Fedya KARMANOV
Mikail
BUBLIK
Viktor
KOROLYOV
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«SHANSON TV»
popular songs of various
musical genres, rare and unique
concert recordings,
music that has become classics
Mikhail
KRUG
Iosif
KOBZON
Alexander
MALININ
Vyacheslav
MALEZHIK
Vladimir
VYSOTSKY
Lev
LESHCHENKO
10
In 2023
SHANSON TV channel
turns 17 years young
11
Audience
12
22
34
42 39
43 45
38
48 45
61
57
65
55
68
58
48
35
23 20
13
810 11
AvRch(000) SHANSON TV
12
Our rating
7625
6460 6351
5085 4844 4230 4148 3993 3486 3090 2480 2295 2127 2116 2084 1943 1674 1359
Music TV channels (4+|Russia 100|Total Day|Rch(000)
19475
12301
9469 7625 7223 6460 6351 4844 4230 4223 3486 3212 2668 2059 1658 1325 1235 1127
Thematic TV channels (4+|Russia 100|Total Day|Rch(000)
Mediascope Russia, Tv Index Plus, Electronic measurements, Russia (100,000+ cities), population 4+
13
Our audience
male female
4 to 24
25 to 30
8%
35 to 44
11%
45 to 54
22%
55 and older
age (years)
4%
2%
16%
63%
15%
housewife, young mother
preschooler, student, schooler
worker
specialist, employee
CEO, company owner, sole
proprietor
9%
28%
63%
low income
mid income
high income
MUSIC CLASS
In the black studio at Shanson TV, artists perform their songs live, tell stories and talk about life.
FIRST CLASS ... MUSIC CLASS ... GENRE CLASS …
VIDEOBOOK
First-person story about life and love, about joys and sorrows, about people and roads…
LIBRARY OF FEELINGS ... CODE OF EMOTIONS
CHANSON! CHANSON! CHANSON!
The best concert performances of Russian and foreign stars, collected in one program.
Duration up to 50 minutes.
14
DIRECT SPEACH
In the program, artists talk about themselves, about music and life from the first person.
CHARACTER. INDIVIDUALITY. PERSONALITY.
TV programs
CLIPSHART
A whole hour of your favorite clips of Russian and foreign music.
Timing up to 50 minutes.
FIRST ROW
Concerts of your favorite performers in your home concert hall Shanson TV, where you
in the front row! Timing from 1 to 3 hours.
MUSIC MEDIA BOX
An entertaining music format that includes both video clips and concert performances by Russian and foreign
artists of different genres.
15
WHAT THE COUNTRY SINGS ABOUT
Collection of folk art. This is a program that anyone can get into!
ART BELONGS TO THE PEOPLE!
TV programs
16
FROM THE ARCHIVE
Significant concerts, interviews, archival recordings of different years.
Duration from 1 to 3 hours
TV programs
WORLD CHANSON
Traveling through the music of different countries.
The program includes the most interesting and popular artists.
Duration up to 50 minutes.
MUSIC FROM MOVIES
Songs from your favorite movies. Duration up to 3 minutes.
AUDIO RECORDER
Program made up of music videos or concert performances by one artist. Russian and foreign music.
Duration from 40 minutes to 3 hours.
17
TELEFACTS SHANSON TV
Curious details, historical facts, rare photos and videos.
Duration 5-7 minutes
TV programs
SHANSON TV-ALL STARS at the Slavianski Bazaar in Vitebsk
A four-hour musical marathon taking place on the last day of the festival at the Summer Amphitheater.
Includes an afternoon recital and an evening gala performance
WINTER FAIRY TALE for adults
Traditional musical revue Shanson TV, a festive New Year's gala concert
held before the New Year in the State Kremlin Palace
with the premiere of the TV version on New Year's Eve
PROJECT-130
Series of chamber acoustic concerts of Shanson TV, held at the State Cultural Center-Museum
of V.S. VYSOTSKY on Taganka
